This person would be selling a multitude of media mix's across almost every cable network and would still reach the same # of HH. No longer will you be bound by the content of your specific network but you are now free to sell weight on all networks thus providing a more comprehensive media mix and at a reduced rate. With dollars shifting away from the traditional networks, increased competition between network/cable programming and the disparagement of the Upfront, it is evident that the TV Advertising days of old are behind us. Join this company and be apart of the future.