The Sr. Trust Advisor maintains and grows assets under management by working with clients, next generation beneficiaries and gatekeepers. Identifies other bank products and services as cross-selling opportunities to enhance existing client relationships. Prospects for new clients by asking for referrals from existing clients, cultivating a network through social contacts and community participation, as well as developing a network of external centers of influence (i.e. Attorneys, CPAs, etc.). Engages in complex trust and estate administration and fiduciary decision making.