Our client is looking for a dynamic Sales Director to lead sales efforts in its new brands division to meet top line revenue and profitability goals. The person will lead sales efforts within the identified trade channels. - Develop Sales strategy and tactics in Western U.S. for new branded items focused on functional and healthy baked goods. - Key account sales to major retailers in convenience store, drug, warehouse and mass merchant. - Develop partnerships with key account personnel. - Appoint and manage a broker sales network where appropriate.