Directs functional area of a major business segment. Translates concepts, develops strategy, and implements change. Creates programs responsive to external environment. Participates in cross-functional business and cultural development. Own convertible orders OP for the current quarter, year, and quarter plus 4Qs for the entire portfolio from outages (parts, field services, repairs) to projects (value paks, long term agreements). Drive aggressive growth targets in all markets: metric targets will address volume, mix (penetration) and timing.