ICG Commerce is looking for a Lead Generation Associate to join our Sales team in the King of Prussia headquarters. You will perform comprehensive research (company web sites, press releases, etc.) on an assigned calling list and institute a plan to place cold calls to prospects. The calling plan will include measurable activities, such as performing a detailed situation assessment to uncover needs/current initiatives/etc., identifying names of others within the organization to broaden contact base, securing a follow-up call or appointment with an ICG Commerce Account Executive, and updating Salesforce.com as appropriate.