Defining the overall market opportunity, drafting the strategy and executing on that strategy. Presenting the strategy and goals to the management team and securing support for all initiatives. Identifying the top targeted accounts and driving the direct sales team to focus on these accounts. Forecasting volume on a monthly & quarterly basis. Forecast accuracy will be a key factor in the success of this role. Liaising with counterpart roles in Europe and Canada - driving a common strategy across the group of companies. Delivering on the financial goals.