Our client is a very cool, consumer company that has been green for 30 years, using recycled materials to make its products. It is #3 in its competitive position. While its respective size and revenues are a fraction of the competition, this marketing driven company has a story to tell and sell, causing its competitors to sit up, take notice and retaliate. Customers and prospects are leading mass merchants, drug store chains, department stores and other places where there is high traffic. Target and Walgreen's are current major accounts.