This person will be responsible for building and managing key RFID converters and hardware OEM customer relationships to maximize RFID financial performance and strategic success. Develop sales strategies for the identified customers. Manage the customer interface (with CRM), be the customer advocate. Define, manage to, and meet financial sales targets for assigned customers. Capture technological and application requirements from customers for new products. Work with Technical Marketing to ensure optimal compatibility between our products and the customers products/processes.