Identify sales opportunities to panel computer vendors for our software. Identify areas where we can add more value to the customer. Segment the total available market of potential customers for and prioritize actions to grow business accordingly. Produce a stream of predictable revenue through the negotiation of prudent contracts. Maximize profit to the company, through lower cost of sale, achieve sales quota objectives. Develop a business plan that includes objectives and strategies that ensures attainment of assigned sales goals.