Director of Conference & Exhibition Sales

Would you like to make a difference in how physicians are educated and accelerate the impact of this education on patient care?  Do you want to be part of a talented team in a fast-paced, entrepreneurial environment?  Would you like to lead the team responsible for Exhibit and Sponsorship sales within the company that produces the nation’s largest series of primary care conventions? 

If so, consider that Pri-Med, an M|C Holdings Corp brand, is looking for a Director of Sales to lead, manage, and develop our Conference & Exhibition Sales team. 

Pri-Med Conference & Exhibition, our flagship live convention program, is held in 7 major US health care markets. Over the course of each 3-day conference, clinicians have the opportunity to earn CME credits, attend industry-supported symposia, and meet with health care representatives spanning a variety of industries. Together, these 7 conferences provide health care organizations with access to over 35,000 active PCPs.

The Director of Sales will be responsible for managing a team of inside and direct sales professionals selling exhibit space and sponsorships for the Company’s Conference & Exhibition events to existing clients and prospective exhibitors.  Travel is required.

RESPONSIBILITIES:

• Manage a sales team that is working with both pharmaceutical and non-pharmaceutical exhibitors to grow them in total spend (exhibit space and sponsorships) at the Company’s Conference and Exhibition events


• Support and mentor the sales staff through the entire sales process, including appointments and calls with product managers and convention managers


• Develop a comprehensive Sponsorship Sales Program that drives new revenue


• Strategically manage the re-signing of existing exhibitors and past sponsors


• Develop presentations to explain the value proposition for investing in product booths as well sponsorship opportunities to maximize client exposure at our shows


• Mange the use of competitive shows as a lead generation activity


• Manage sales pipeline and provide accurate and timely sales forecasts to executive management


• Prepare annual revenue and sales budgets, including an account growth strategy


• Maintain sales expenses within allocated budget


• Constantly evaluate talent and drive performance

EXPERIENCE REQUIRED:

• 10+ years sales and sales management experience in a convention/large conference environment


• Demonstrated record of success in a direct sales role


• Experience developing, motivating and leading successful sales teams


• Familiarity with sales training methodology and CRM systems


• Ability to perform in a highly results-oriented environment


• Strong oral and written presentation skills and strong organizational skills are essential

About M|C Holding Corp.

M|C Holding Corp. (MCHC), was established in 1994 and has become a leading provider of medical education solutions for healthcare professionals around the globe. M|C has accomplished this by bringing innovative learning and networking solutions to our audiences through some of the most recognizable brands in the industry.  M|C Holding Corp’s five portfolio of companies include M|C Communications, a U.S. non-CME operating company and owner of the Pri-Med brand;  Pri-Med Institute, a U.S. accredited provider of education for medical, nursing, and healthcare professionals; Physician’s Weekly and Pri-Med Patient Education Center, U.S. publishing companies; and Pri-Med Educational Programmes LTD, a European operating company.